Young Professionals, Perfect Your Personal Brand!

I attended an event hosted by New York Women in Communications. “New Year, New You: Perfect Your Personal Brand in 2015” The moderator of the event was Mara Schiavocampo from ABC News. The panelists were Carla M. Moore, the Vice President of Talent Acquisition from HBO, Shawn R. Outler, the Senior Vice President of weddings/gifts and multicultural business development at Macy’s and lastly Nicole Williams, LinkedIn Career Expert and bestselling author. The panel discussion was informative and insightful.

The panel emphasized that understanding who you are and what you bring to the table, that is how you distinguish yourself from others.

“Personal branding is about how you define who you are and how to communicate that with the rest of the world. It’s also the collection of stories that people tell about you” said Moore.

Moore emphasized that “truth-telling” is what makes you successful. The women discussed how it’s important that we know ourselves. We know what we stand for because that is essentially what we are putting out to the world.

Moore said that everything about you is your personal brand. It’s your values, clothes, hair, this all affects your brand.

It’s not always easy for us to put ourselves out there. This has to do with a lot of different factors. We are not always quite sure of how we are perceived. The perception others might have of us might not necessarily match what we think we are putting out to the world. Moore had a simple answer for that. She said we have to ask people. She said if you want to know how people perceive you, then you have to ask them. She said we have to ask our family and our friends.  You have to be bold enough to ask because then you know what you might need to work on.

Mara Schiavocampo, ABC News and I at the personal branding event hosted by New York Women in Communications.

The discussion moved on to interviews. If you’re currently interviewing for a new job,  you should consider whether you’ve followed the tips below.


  • Be punctual: “If you can’t show up early for the interview, then you probably won’t show up early for work, that’s what you’re showing me” said Moore.
  • Appearance: Your appearance matters. Make sure that you’re dressed appropriately.
  • Understand the company’s goals and culture: Make sure you’re aware of whether your goals and values match that of the company.
  • Your level of engagement with the company and industry matters: You have to understand the trends of the industry you’re in. When you’re being interviewed, let the employer know you understand what is going on in the industry. In addition, show that you can add value by bringing in your ideas.
  • Questions: You have to ask questions. You should not leave the interview without asking at least one question. In addition, understand that the question does not have to be formal. The question can relate to something personal about the individual. However, you have to be cautious of how you approach the question.

 “Work hard to make sure that who you are is authentic and excellent” said Moore.

Do you have questions or advice on personal branding ?

2 thoughts on “Young Professionals, Perfect Your Personal Brand!

  1. I’m always intrigued by the area of personal branding. I’ve been reading about digital influencers who have branded themselves so well, companies want to pay them, sometimes millions to promote products through their blog or YouTube channel.

  2. That is interesting and I’ve always wondered about that too. The way I see it, if you get to that stage where others want you to promote their products through your blog or on youtube, it’s still personal branding. The question there is do you like, support or believe in that product or person you are promoting because that’s still a reflection of you and your business.

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