How To Build Your Brand and Get Paid For It

On a Saturday morning, the Sisters Network held a book reading at Maison The Cafe in Abuja. The book discussed was “Little Black Book: A Toolkit for Working Women,” written by Otegha Uwagba.

Sisters Network is a network for female entrepreneurs and professionals. Their mission is to Inspire, Impact and Influence. They aspire to become one of the largest networks of successful women in Nigeria, Africa and beyond.

The book discussion started with the speaker writing down topics. She then asked the attendees to note their main priorities.

The topics listed were…

Getting it done
Overcoming creative blocks
Building or Branding
Public Speaking
Money Talks
Back to School
Looking After Number 1

I highlighted Building or Branding and Money Talks. For those of you that are interested in how to build your brand and obtain profit from it, I’ve got some tips as discussed at the event.

Building or Branding

The women in attendance shared their tips on how they have built or are building their successful brand.

Decide What Is Your Brand’s Message

It’s important that as you build your brand, you know what exactly you want your message to convey. It’s important to know what it is you stand for through your work.

As you build your brand, know what it is you stand for through your work.

Find a Social Network that Works For You

If you’re starting out in your business, it can be very tempting to try to be everywhere and do it all at once. However, it’s best to consider what social network you derive the best results or engagement from. Then, focus on continuing to be consistent there.

Know Your Audience

It’s critical to know who your readers and viewers are. This will enable you to understand which content is more or less desired.

Find out How To Provide Value To Your Audience

Value is key to attracting and retaining your audience. Consider how what you’re doing is enhancing your audience lifestyle in any way.

Building a successful brand requires providing your audience something of value.


Making connections is always a good thing. The women emphasized on networking with the right crowd. This means going to events that cater to your interest and will help your brand.

Money Talks

Managing my finances and increasing wealth is always a topic that I’m interested in. Most people in the book reading were bloggers and entrepreneurs with an online business. The “Money Talks” discussion was centered on how to make a profit through your online business.

Make Your Services Evident

If you have an online business such as a blog, it matters to state what you offer to potential clients and brands. This means making your services and rates evident and visible on your site.

Talk about Your Blogging as a Business

If you see your blog as a business, then you should discuss it as such. This matters because talking about your blog as a business will affect how others interpret and respond to what you do.

Maintain a Level of Professionalism

How you present yourself determines how others will see you. This will thus affect your ability to attract wealth into your business.

Collaboration Matters

                          Demi Akin and I for our Blog Post Collaboration on What We Appreciate About Nigeria 

If you’re trying to take your blog to the next level, you have to collaborate with others. It matters to collaborate with those in your niche that are more established. This will help to boost your brand and lead to growth.

Those are some tips gained at the event. Do you have an online business or brand that you’re working on?

Isioma Ononye

I'm a blogger, freelance writer and news enthusiast. I'm passionate about personal development and I'm a book lover. AIso, I care deeply about feminism. My bliss is found in words that move me, nature and chasing my dreams.

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