Entrepreneurship is the route taken for those who envision starting and building their own business. As exciting as the dream sounds, it takes a lot of work to be an entrepreneur. It takes a great deal of effort to figure out what your unique product is and how you will bring it to the market?
I sat down with Mr. Ebuka Anichebe, CEO of Jean-Paul Associates Consultancy, author of “The Smart Hustlers Playbook,” a communications expert and coach. Through our conversation, Mr Anichebe answers the question of what is needed to start your business, how to market your product to the public, finding your target audience. He also gets real and elaborates on the challenges faced in entrepreneurship and how he overcomes it. Join me for the conversation and let me know your thoughts on entrepreneurship.
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